Which i truly believe and understand.. but..
Laptop Magazine spoke with HTC CEO Peter Chou about handsets and platforms. One of the topics was about HTC's first UMPC, HTC Shift and Asus Eee PC.
When asked if HTC sees Eee PC as their competitor, Peter Chou said:
"I don’t consider them as a competitor. We don’t want to compete with them as we are in a different segment. We are primarily looking at the prosumer or mobile professionals. Our strategy is to align more with the mobile operators."
If we look at HTC's and Asus's marketing on these two devices, they really look different. But if we put them side by side and to actual use, there is not that much difference after all.
Yes, there are huge differences on the hw and sw side, Shift has all the bells and whistles and Eee runs Linux... but new Eee's will have Windows .. and we might not need bells on mobile computers.
What most prosumers or mobile professionals need is a robust system to access information. Storing company data on a mobile device is very dangerous. More and more companies are just accessing their data and applications tru Internet.
Cloud computing, server based mobility and central management are the methods in use. For that kind of use, Eee PC is actually better as it has robust flash drive, good user friendly and common design and far better battery life. Yes, Eee lacks internal HSDPA, but you can get free modem from your operator or use it with your mobile phone.
So what about operators? "Our strategy is to align more with the mobile operators"
That is exactly what Asus is doing. There are all ready many operator deals with Eee PC and HSDPA modems. Subsidising 1300 euro device or 400 euro device can make a big difference on operators decisions.
So.. HTC doesn't want to compete with Asus Eee PC... I don't think Asus is asking if they want or not.
I waited for the Shift for a long time. I thought about buying it many times. But the bottom line on professional mobile computing is that you need to have minimum weaknesses with maximum usability. For me, the Asus Eee PC was just the right amount of those features, with the added bonus of a very good price.
So.. HTC.. Asus Eee PC competes with Shift. Like it or not.
Laptop Magazine with Peter Chou
Wednesday, March 19, 2008